Retail

In New York City, our city centers are offering engaging exhibitions and exclusive fan activations to level up the 2026 World Cup experience. Hudson Yards invites fans to the 'Home of Football' exhibition, displaying a collection of never-before-seen historic artifacts, films and more that explore the history of and impact of football. Hudson Yards and The Shops at Columbus Circle have debuted sculptures part of The Art of the Game, a collection of 23 soccer balls designed by local artists that celebrate this year's tournament.

Now through July 19, Hudson Yards visitors can join fellow soccer fans at World Cup Watch Parties Presented by American Airlines, where FIFA World Cup 2026™ matches will be played on the 30-foot Big Screen in the Public Square and Gardens. Visitors can explore additional unique fan experiences like Fly Your Flag at Vessel Presented by American Airlines and Spot the Bag, as well as discover official apparel, accessories and memorabilia at the FIFA World Cup 2026™ Official Merchandise Store.

From June 13-14, Bronx Terminal Market transformed its rooftop into the official NYNJ World Cup 26 Bronx Fan Zone, offering a weekend full of free and fun activities for the entire family. Visitors were invited to watch World Cup matches that were streamed live on the big screen, cheering on their favorite teams and bonding with fellow soccer fans.

Indian-inspired ice cream and frozen treats purveyor Malai Ice Cream has introduced a new location on Level 1 at The Shops at Hudson Yards. With globally-inspired flavors and Indian spices spun into ice cream pints, kulfi pops, ice cream sandos and ice cream cakes, Malai Ice Cream offers a delicious and fresh addition to the neighborhood.

Operated by TAO Group Hospitality, Avenue Sky Lounge is now open above Edge at Hudson Yards, presenting a sky-high New York City nightlife experience. The sophisticated venue offers a city-inspired cocktail program and extensive wine list within a gorgeous Art Deco-style space that features panoramic views of Manhattan.

The team behind hit restaurant Queensyard has unveiled Queens Tavern on Level 4 of Hudson Yards, presenting a lush and lively pub setting. Inspired by the classic London tavern experience, Queens Tavern offers contemporary takes on British fare, including Salt & Vinegar Crisps, Welsh Rarebit and Scotch Eggs, as well as a curated selection of pints and cocktails.

In observance of Juneteenth, Bronx Terminal Market illuminated in colors that paid tribute to Black freedom and history, celebrating community, culture and unity nationwide.

In June, Related Management Company's Commercial Retail team members partnered with the Volunteers of America to serve a senior residence shelter in the South Bronx. Volunteers assembled personal hygiene bags filled with essentials, paired with customized cards sending messages of encouragement in English and Spanish. Thank you to everyone who participated and helped uplift local seniors in need!