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Related Midwest announces start of pre-leasing at The Row Fulton Market in downtown Chicago

Dedicated leasing center for 300-unit high-rise now open at 950 W. Fulton St., offering previews of floor plans and finishes ahead of building delivery this summer.

Related Midwest today announced the opening of a leasing center and the start of pre-leasing at The Row Fulton Market, the developer’s 43-story, 300-unit residential high-rise under construction at 164 N. Peoria St., in Chicago’s historic Fulton Market District. A dedicated leasing center, located steps from the building at 950 W. Fulton St., is now open for appointments, showcasing available floor plans, finishes, views and amenities at The Row, which will welcome its first residents in June.

Designed by Morris Adjmi Architects, with interiors by March and White Design, The Row will offer generous convertible, one-, two- and three-bedroom apartments, spanning 617 to 1,933 square feet. Rents for convertibles will start at $ 2,565 per month, one-bedrooms at $3,315 per month, two-bedrooms at $4,845 per month and three-bedrooms at $7,995 per month. Additionally, the building will offer six premium penthouse residences in three- and four-bedroom floor plans ranging from 2,358 to 3,418 square feet, with rents starting at $14,395 per month.

“With white-glove service and five-star amenities, The Row will undoubtedly elevate rental living in Fulton Market,” said Elizabeth Pilgard, director of leasing at Related Management Company. “The building’s exceptional craftsmanship is evident in every detail, beginning with its facade, whose steel arches draw inspiration from the adjacent ‘L’ tracks and are visible from within many residences, framing the city views beyond. The central location along Restaurant Row and diversity of unit types – all appointed with custom designer finishes – also help to differentiate The Row as a home for all who aspire to live in one of the country’s hottest neighborhoods.”

Part of Related’s Reserve Collection, The Row will offer a full suite of amenities to enhance daily living. They include:

  • The Athletic Club, a fully equipped fitness center with adjacent Wellness Studio and two separate terraces for open-air workouts;
  • The Social Club, a reservable entertainment suite with adjacent terrace that includes an outdoor kitchen, dining area and lounge seating;
  • The Gather Room and connecting Study, which offer a range of seating configurations and workspace options ranging from booths to library tables to private conference rooms oriented around a three-sided fireplace;
  • The Playhouse, a colorful, interactive play area for children outfitted with toys, games and spaces for playdates and parties;
  • The Pool Deck, offering 13,800 square feet of landscaped outdoor space that wraps the building on three sides and will include a sun-drenched lap pool with lounge seating; three outdoor grilling kitchens tucked under pergolas and separated by high planters; a serene green space with lounging hammocks; and two fire pits with intimate seating that overlooks the surrounding cityscape.

Apartment residences at The Row feature 9-foot-6-inch ceilings; expansive windows; 8-inch wide-plank flooring; spacious storage; full-size in-unit washers and dryers; roller shades; and Ecobee smart thermostats. The high-end kitchens will boast Italian cabinetry with back-painted glass uppers; quartz countertops with matching full-height backsplashes; Bosch and Fisher & Paykel integrated appliances; Valli&Valli polished chrome hardware; and Kohler fixtures and faucets. Additionally, select residences will have private terraces.

The six premium penthouse residences on floors 42 and 43 will feature panoramic vistas; 12-foot ceilings; expansive private terraces; and chef-inspired eat-in kitchens with Caesarstone countertops, full-height backsplashes and additional integrated appliances, including a Bosch steam oven and Thermador beverage center. Additional upgrades offered in the top-floor residences include spacious customized closets, a dedicated laundry room with full-size washer and dryer, and motorized Lutron shades. 

The Row’s fireplace lobby will be staffed by a 24-hour concierge and door attendant, and residents will have access to a variety of helpful services, such as move-in coordination, housekeeping, package storage, on-site dry cleaning, and walking, grooming and daycare services for pets. The building will also offer complimentary bike storage and 146 garage parking spaces, including electric vehicle charging stations.

“To preview the lifestyle that awaits residents of The Row, we’ve created an immersive leasing center that revels in the energy of Fulton Market and is imbued with the distinctive brand identity of the building,” said Pilgard. “It includes a full kitchen and other elements that showcase the high level of finishes offered in each residence.”

The leasing center at 950 W. Fulton is open seven days a week from 10:00 a.m. to 6:00 p.m., with one late evening on Thursdays until 7:00 p.m. For more information on The Row, call (312) 337-8890 or visit

As one of Chicago’s first 80/20 buildings – created under recently passed Affordable Illinois legislation – The Row will set aside 20% of residences, or 60 apartments, as affordable. For more information on those homes, visit or call (312) 397-8900.