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Argent Related rebrands for future growth

Argent Related today announces that it has rebranded the company as Related Argent. The new name and identity mark are an evolution for one of the UK’s leading developer-owner-operators and underscores the strengths of the business while positioning it for future growth.

The company was formed in 2015, combining the skills, expertise and track records of Argent, known for delivering some of the best mixed-use places in the UK, and Related Companies, the most prolific and successful US real estate company, to create an unrivalled UK property business and urban regeneration specialist.

Related Argent operates across a wide range of property sectors, including residential with build-to-rent (BtR) and affordable housing, workspaces, shopping, food and drink and leisure. The business has a significant £8 billion+ UK pipeline with three London developments at Brent Cross Town, Tottenham Hale and a BtR scheme at King’s Cross. Together, the three projects include an initial portfolio of 8,000 new homes, including 3,000 BtR homes, and workspace for 25,000 people.

The new name and brand reinforce the vision of the business to deliver the "best of both" UK and US expertise, leveraging the team’s combined experience of, and reputation for, creating some of the most globally significant developments, including King’s Cross in London, Brindleyplace in Birmingham, Hudson Yards and Deutsche Bank Center in New York, The Square in West Palm Beach, Florida and The Grand LA in Los Angeles, California.

The business started seven years ago as Argent Related, with an intention to rebrand with a new name and corporate identity mark as the business grew. The new logo blends together the identities of Related and Argent, creating a distinctive new corporate brandmark for the company. Related Argent has a solid long-term presence in the UK with a well-established pipeline. The business will achieve major milestones this year around strong residential sales at Brent Cross Town and Tottenham Hale and commercial lettings at Brent Cross Town.

In addition to the existing pipeline, Related Argent is focused on opportunities to deliver long-term growth through new projects. The company plans to significantly expand its BtR housing portfolio, leveraging Related’s 40+ years’ experience of developing, owning and operating more than 80,000 rental homes at all price points across the US. The rebrand reinforces the ability and reputation of Related Argent to access global capital markets, both for its existing projects and for new opportunities. Alongside its extensive local track record, Related Argent benefits from Related Companies’ strong balance sheet and its prodigious capital raising activities which average $8 billion (US) annually for its property businesses. 

The rebrand also emphasises the company’s connection to the wider family of Related businesses. In particular, Related Argent will leverage the expertise, skills and capabilities of development professionals across a wide variety of industries, including the life-sciences and energy sectors. Access to those skills and capabilities will enhance Related Argent’s reputation as a fully rounded developer, owner and operator.

Increasingly, Related Argent is focused on delivering the amenities and facilities, services and experiences that drive economic, social and environmental value and enrich the places where people live, work and visit. The company is focussed on progressing towards carbon net zero for Brent Cross Town and building long-term connectivity with and between our customers and fostering authentic purpose and meaning. To do this, the business is drawing upon Related and Argent’s shared leadership in sustainability and resilience, customer experience and estate management operations, vertical integration of supply chains and proptech. It will also build on UK and US experience of incorporating fitness, wellness and hotels and optimising diverse social benefits through cultural programmes, education, training and job opportunities.

The name change to Related Argent has no impact on the business’ ownership structure, governance or management and its 4 Stable Street offices in King’s Cross will remain the headquarters of the business.

Robert Evans and Nick Searl, partners of Related Argent and joint managing partners of Argent, said: “Our rebranding as Related Argent is the next stage in our company’s journey to deliver our current exciting developments and secure new opportunities. Related Argent is restless in its ambition to improve urban life and create economic, social and environmental value. Increasingly, cities are where ideas are born and places where people come together to innovate. Related Argent’s expertise and financial firepower enables us to develop, own and operate the development programmes that will support and enhance our cities and meet the needs of our customers, partners, investors and stakeholders.”

Kenneth P. Wong, co-founder of Related Argent and COO of Related Companies, said: “I couldn’t be more pleased with what we’ve achieved together over the past seven years. We have successfully applied the best of both organisations to deliver transformational mixed-use schemes in the UK. The new brand is a natural progression of the company and signifies our scale, versatility and strength. We look forward to setting new standards for the urban locations of tomorrow.”

David Partridge, chairman of Related Argent, said: “The scale of the success and the pipeline we have developed together in just seven years is truly outstanding. Since the outset there has been a synergy and a mutual respect between the Argent and Related teams, which forms the backbone of the business. The leadership team in London has changed and evolved over those seven years and I am now delighted to be using my recent role as chairman to support Robert and Nick and the other members of the executive team and to promote the Related Argent business across all sectors of the UK real estate industry.”

The brand strategy and new visual identity were developed by business consultancy and creative agency Portas.

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About Related Argent:
Related Argent brings together an extraordinary blend of complementary skills, access to global capital and unrivalled technical and delivery experience. The company delivers inclusive growth for all stakeholders by developing, owning and operating for the long-term. Argent, the respected developer with a track record in creating exemplar new pieces of UK cities including King’s Cross, joined forces in March 2015 with Related, the most prominent privately-owned real estate firm in the United States with over $60 billion in assets owned or under development including Hudson Yards on Manhattan’s West Side, as well as The Grand LA and Related Santa Clara in California.

The company has an £8 billion UK development pipeline in London which includes the delivery of two major regeneration schemes featuring over 8,000 homes, over 3 million square feet of office space, 50 acres of parks and playfields, as well as retail, leisure, student accommodation and schools, both highly accessible from new and  improved public transport connections. It is currently working in a joint venture with Barnet Council on London’s 180-acre Brent Cross Town development, with the London Borough of Haringey for the Tottenham Hale redevelopment and its build-to-rent development in King’s Cross is currently under construction.

Related Argent’s vision is to be a great city builder—for people, planet, and prosperity and its purpose is to improve urban life for all, everyday. This means developing for the long term—astutely, sustainably and with a sense of social purpose. Related Argent is delivering the places, homes, workspace, public space, arts, culture, events and services that our UK cities and town centres need. www.argentllp.co.uk

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