<> rhubarb to open first international locations at Hudson Yards New York | Related

Press Releases

rhubarb to open first international locations at Hudson Yards New York

London’s premier hospitality group will operate two restaurants and an extraordinary event space in Manhattan’s newest neighborhood.

London’s premium hospitality group rhubarb today announced that it will open two restaurants and an extraordinary event space at Hudson Yards, a new neighborhood rising on Manhattan’s West Side. This will be the first international location for the revered London hospitality group. Both venues will open in 2019. The Shops & Restaurants at Hudson Yards will house a new 5,800-square-foot restaurant concept by rhubarb on the fifth level, and the team will create and program a 10,000-square-foot bar, restaurant and event space on the top of 30 Hudson Yards, the neighborhood’s tallest tower.

The bar, restaurant and event space will offer breathtaking views, occupying the top two levels of the 1,296-foot-tall tower, which will also house the highest outdoor observation deck in the city. rhubarb’s culinary offerings will join a collection of more than two dozen restaurants and eateries curated by renowned chef Thomas Keller and Related Urban President and CEO and restaurateur Kenneth A. Himmel.

P.B. Jacobse, CEO, rhubarb, commented, “We are incredibly excited to be opening our first restaurants outside the U.K. at Hudson Yards, New York. We have been looking to open in New York for several years now and the Hudson Yards development is incomparable⁠—their commitment to a fully collaborative approach with all of their partners from retail to food and beverage means this will be the ultimate united experience. Once completed, Hudson Yards will be regarded as the most iconic development of today’s generation, redefining the culinary scene in New York, and we simply had to be a part of it.”

Kenneth A. Himmel, president and CEO of Related Urban, said, “P.B. and rhubarb have created some of the most memorable, innovative and creative culinary events in the U.K. from the Royal Boxes and Jockey Club at the Royal Ascot racecourse to the Saatchi Gallery, Royal Albert Hall and Sky Garden at the “Walkie Talkie” building. We are thrilled to welcome them to Hudson Yards where they will bring both a dedicated restaurant concept to the fifth floor as well as a bar, restaurant and events facility to what is sure to be one of the most iconic locations in New York⁠—the top of 30 Hudson Yards. Hudson Yards has attracted an exceptional calibre of chefs and restauranteurs creating an unparalleled collection of culinary experiences, global cuisine and diverse gastronomical experiences and it is the ideal location for rhubarb’s first international expansion.”

Founded over 20 years ago, rhubarb has grown from solely an event business into one of the leading hospitality groups in the U.K., with an expansive portfolio of iconic locations and restaurants, notably the world-famous Public Park, Sky Garden - Fenchurch Restaurant and Darwin Brasserie and fine-dining restaurant Coda by Eric Chavot at the Royal Albert Hall. The rhubarb events division continues to focus on bespoke solutions for a broad range of clients, from high profile charity galas for 2,000 guests to small, intimate dinners in country venues.

rhubarb is the preferred food partner for over 70 premium venues and visitor attractions in London including the Historic Royal Palaces, the Natural History Museum, Victoria & Albert Museum and Old Billingsgate. rhubarb’s portfolio of locations was established in 2009 and today contains nine individual and entirely unique cultural, premium, travel and sporting sites⁠, Goodwood and VIVI at Centre Point, opening April 2018. Hudson Yards will be rhubarb’s first international site. Hudson Yards is being developed by Related Companies and Oxford Properties Group and is a new neighborhood on Manhattan’s West Side. The largest private development in the United States, Hudson Yards comprises more than 18 million square feet of mixed-use development.

Hudson Yards includes over 100 shops and restaurants, including New York City’s first Neiman Marcus, signature restaurants and food experiences by chefs and restaurateurs Thomas Keller, José Andrés, David Chang, Michael Lomonaco, Costas Spiliadis, rhubarb, Santa Cruz Co. and D&D London; approximately 4,000 residences; 14 acres of public open space; a unique cultural space; a 750-seat public school; and an Equinox® Hotel with more than 200 rooms⁠—all offering unparalleled amenities for residents, employees and guests.

30 Hudson Yards is located at the southwest corner of 33rd Street and 10th Avenue and will be completed in 2019. The 2.6-million-square-foot tower designed by Bill Pedersen of Kohn Pedersen Fox Associates (KPF) will be the second-tallest office building in New York⁠—taller than the Empire State Building⁠—and home to the highest outdoor observation deck in the city. The LEED Gold-designed building will stand 1,296 feet tall and feature river-to-river panoramic views, outdoor terraces, a dramatic triple-height lobby, direct access to premier restaurants and retailers and an underground connection to the No. 7 Subway station. Time Warner Inc., KKR, Wells Fargo, DNB Bank, Related Companies and Oxford Properties Group will all have office space at 30 Hudson Yards.

For more information on Hudson Yards, please visit www.HudsonYardsNewYork.com.


About rhubarb:
rhubarb is a distinguished food designer, high society event caterer and restaurant operator in the U.K. rhubarb’s portfolio includes a number of well-known restaurants in London including Sky Garden, Gallery Mess, CODA and Verdi Italian Kitchen in the Royal Albert Hall, Heathrow T3 and T5, London City Airport, alongside managing a range of events from Royal Ascot to recently added Goodwood Estate in West Sussex, where rhubarb is overseeing the catering operation at the estate’s key festival events. As the preferred food partner at over 60 venues across London and home counties, rhubarb is dedicated to delivering bespoke menus, creative flair and seamless service for over 20 years, with committed event planning offices in both London and Surrey. rhubarb caters for up to 1,000 parties every year, from large-scale galas to intimate weddings and high profile events. For more information on rhubarb, please visit www.rhubarb.co.uk.


Roche Communications
Rochelle Cohen
+44 20 7436 1111
[email protected]

Roche Communications
Kate Downie
+44 20 7436 1111
[email protected]