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Related California announces launch of leasing for luxury rentals at The Emerson in downtown Los Angeles

Real estate industry leader Related California, the west coast affiliate of the nation’s largest privately owned development firm, Related Companies, today announced that leasing has begun at The Emerson. The new luxury apartment building is located in the heart of downtown Los Angeles’ cultural core and part of the first phase of the Grand Avenue redevelopment, which has to date produced such cultural gems and amenities as Grand Park, which opened in 2012, and The Broad Contemporary Art Museum, which is under construction. Initial occupancy at The Emerson is slated for October 2014.

The Emerson brings elegant sophistication to downtown Los Angeles living, with a building design created by acclaimed architectural firm Arquitectonica, known for its internationally celebrated residential and hospitality developments, including the Mandarin Oriental in Shanghai and The Cosmopolitan in Las Vegas. Celebrated architecture and design firm Marmol Radziner brings simple elegance and stunning interiors to The Emerson, as it did with Related California’s luxury condominium residences: The Century in Los Angeles and The Waverly in Santa Monica.

The tower boasts 216 residences ranging in size from studios to one- and two-bedroom layouts, with an unsurpassed level of amenities and services providing a warm sense of community within an urban landscape. The ground floor will also be home to an exclusive destination restaurant by a famed LA restaurateur. Rising 20 stories above the epicenter of Los Angeles’ burgeoning arts and culture scene, The Emerson unifies world-class architecture, exquisite design and a marquee location. Breathtaking panoramic views of the entire city from residences and amenity spaces create an elegant setting for city living and instill a feeling of connectivity to downtown Los Angeles.

Adjacent to The Emerson, via a beautifully landscaped outdoor plaza, is the upcoming Broad Museum with a restaurant by Timothy Hollingsworth and Bill Chait, which is slated to open in 2015. Walt Disney Concert Hall, Dorothy Chandler Pavilion, The Music Center, The Museum of Contemporary Art and Grand Park are all within walking distance of The Emerson.

“Inventive, thoughtful and aspirational, The Emerson brings together state-of-the-art design and superior quality rental residences with the needs of each resident at the forefront,” said Gino Canori, Executive Vice President of Development for Related California Urban Residential. “Our ability to provide unparalleled luxury services and amenities along with exciting restaurant and retail spaces will foster a new urban core. Related Management, our award-winning property management team, allows us to maintain The Emerson with exceptional detail. We are excited to use our expertise in urban living to not only spearhead the area’s renaissance, but to also introduce Angelenos to a new enclave of personalized, luxury residential living with The Emerson.”

Known for its innovation and expertise, Marmol Radziner has created thoughtfully designed, stunning interiors in The Emerson apartments and common spaces. Just beyond a lushly landscaped plaza, residents are greeted by a dedicated concierge in the exquisite lobby appointed with rich textures and materials that include walnut paneled walls, honed travertine floors and a custom sculptural bronze screen.

The cooler neutral tones continue throughout the amenity spaces and into the residences, creating an inviting environment where residents can bring together friends and family to enjoy the benefits of downtown living. Apartment interiors boast open kitchens with Caesarstone counters, a handcrafted Heath Ceramics tile backsplash, walnut cabinetry, and premium stainless steel appliances by Fisher & Paykel and Bosch. The sumptuous baths are appointed with a marble tub surround and vanity top, while the living spaces include wood plank flooring and in-home washers and dryers.

An expansive suite of amenities will enhance residents’ lifestyles. Set against a stunning backdrop of sparkling panoramic city views, a penthouse lounge with an outdoor terrace tops off downtown living with a bar area, custom billiards table by Marmol Radziner, as well as a catering kitchen and dining area for private events. The penthouse terrace has a double-sided fireplace, barbeques with grilling areas, plush outdoor seating and two outdoor TVs. Residents can bask in the California sun year-round at the outdoor pool and Jacuzzi with lounge furnishings and yet another outdoor barbeque for entertaining.

A media lounge features an oversized TV for private and group movie screenings, while a state-of-the-art library provides an ideal ambience to work or relax around the fireplace, complete with Wi-Fi, a printer and coffee station. Residents will enjoy a fully equipped fitness center with steam rooms and a yoga room and will be privy to special offers at the nearby Equinox® Fitness Clubs Downtown LA. The Emerson continues Related’s commitment to exceptional service, offering residents exclusive benefits through its RelatedStyle Services® program.

Service amenities include a service specialist available to field any request and offer move-in coordination services to manage every detail of a resident’s move – from selecting moving firms to scheduling the Related Technology Concierge to help with home technology installation and trouble-shooting. The extensive service staff at The Emerson also includes a 24-hour concierge and doorman to facilitate package receiving and dry cleaning services and a personal assistant who can coordinate daily needs ranging from restaurant reservations to dog walking and travel arrangements. The Emerson dog owners will also have access to an outdoor dog park and in-building dog spa to conveniently meet their pet grooming needs. The Emerson also follows Related’s nationwide commitment to green and sustainable building. The building was designed to meet LEED Gold certification standards and will be 100 percent smoke-free. For the ultimate in green convenience, an onsite subterranean parking garage also includes electric vehicle charging stations.

The Emerson’s onsite leasing center is located at 225 S. Grand Ave. Residences start at $2,295 per month. For more information, please visit www.TheEmersonLA.com or call (213) 337-9900.

 

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About Related California Related California, the West Coast affiliate of Related Companies, is a fully integrated real estate firm that develops multifamily residential and mixed-use properties in California. Since 1989, Related California has undertaken a range of transformational developments from best-in-class luxury high-rise residential properties to the redevelopment of obsolete public housing, spanning a broad spectrum of urban infill, affordable, mixed-income and market rate multifamily developments. The company has completed more than 9,800 residences and has a track record of consistently developing communities that represent industry benchmarks in design, construction, sustainability and property management. Related California has a long history of community partnership, having collaborated with more than 20 municipalities and more than 25 non-profit organizations throughout California. Related California has successfully developed and managed a broad range of property types throughout Alameda, Contra Costa, Los Angeles, Orange, Sacramento, San Bernardino, San Diego, San Francisco and Santa Clara counties. Related California has developed more than $2.9 billion in assets. For more information about Related California, visit www.relatedcalifornia.com.

About Related Companies Related Companies is the most prominent privately owned real estate firm in the United States. Formed 40 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Abu Dhabi, London and Shanghai and an existing portfolio of real estate assets, valued at more than $20 billion, made up of best-in-class mixed-use, residential, retail, office and affordable properties. Related has developed preeminent mixed-use projects such as Time Warner Center in New York and CityPlace in West Palm Beach and is currently developing the 28-acre Hudson Yards project on Manhattan’s West Side. Related also manages approximately $3 billion of equity capital on behalf of sovereign wealth funds, public pension plans, multi-managers, endowments, Taft Hartley plans and family offices. Related is staunchly committed to sustainable design with more than $10 billion in green development underway or completed. Related also owns Equinox®Fitness Clubs, further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties by incorporating an exclusive, branded amenity into the lifestyle offering, and a partnership interest in Union Square Events, the catering, culture, sports and events business of Danny Meyer’s Union Square Hospitality Group. For more information about Related Companies, please visit www.related.com.

About Related Rentals The company has dramatically redefined the concept of metropolitan luxury by introducing extraordinary residential rental properties in Boston, Chicago, San Francisco and New York City. With each new building, Related has been hailed for setting new standards of excellence in the luxury rental marketplace. To ensure that every resident in every Related building enjoys the very finest services, unsurpassed amenities and a luxury lifestyle without compromise, Related Companies takes great pride in managing every building it owns. Related owns and manages The Emerson in Los Angeles, The Caledonia, MiMA, One MiMA Tower, The Lyric, One Carnegie Hill, One Union Square South, Riverwalk Crossing, The Sierra, The Strathmore, The Tate, Tribeca Green, Tribeca Park, Tribeca Tower, The Westminster and The Westport in New York City (and manages 1214 Fifth Avenue, The Ventura and 89 Murray also in New York City), One Back Bay in Boston, 500 Lake Shore Drive in Chicago and The Paramount in San Francisco. Related also owns an extensive portfolio of workforce and affordable housing across 32 states and has several new rental developments underway across the country. # # #

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