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Related Launches One Mima Tower—a Unique Collection of 151 Boutique Ultra Luxury Residences Atop Mima
Dec 15, 2011
Related Companies Seizes on Booming Rental Market and Untapped Demand Offering One MiMA Tower as Boutique Ultra Luxury Rental Residences with Helicopter Views on Floors 51-63 Capitalizing on the robust rental market and the tremendous success achieved in the leasing of MiMA Rentals, Related Companies announces the launch of One MiMA Tower, 151 ultra luxury rental residences. Located on the 51st to the 63rd floors, the homes reveal breathtaking panoramic vistas of New York City. One MiMA Tower features a private concierge-attended lobby exclusive to One MiMA Tower residents and access to the M Club, a sprawling over one-acre array of health, recreation and entertainment amenities. Jeff T. Blau, President of Related Companies said, “Related has identified an unmet need in the marketplace and created a custom product to meet market demand. There is a large residential customer class that has the financial wherewithal to afford best-in-class condominium product but is seeking the freedom and flexibility of a leased residence. One MiMA Tower will deliver an ultra luxury product to meet their discriminating taste level in a professionally managed building with an unparalleled service platform. We have witnessed incredible demand at MiMA and are excited to be able to remain the long-term holders of these residences while offering a unique product to the rental marketplace.” Residences feature breathtaking views, inspired contemporary architecture and design, unrivaled amenities and superior services. The offering is incomparable, featuring gracious layouts, fully-integrated panelized top end appliances, designer finishes, spacious customized closets, and in-residence washer/dryers. One MiMA Tower residents will also have access to M Club, a sprawling over one-acre array of health, recreation and entertainment amenities featuring NYC’s first-ever, residents- only fitness club by Equinox® , and the exclusive use of a private concierge-attended lobby. MiMA continues Related’s dedication to architectural and design excellence with modern glass exteriors by Arquitectonica, exquisite finishes and interiors by world-renowned designer David Rockwell, and three Frank Gehry-designed theaters contained in the Signature Center. It is also home to 500 additional luxury rental residences on floors 7 through 50, and features YOTEL New York-- a ‘first class’ hotel experience and convenient on-site parking and retail. “We’re delighted to be launching One MiMA Tower,” said Daria Salusbury, Senior Vice President of Related, who leads the company’s luxury residential leasing operations. “Building on the tremendous success of MiMA rentals, Related is thrilled to bring to market One MiMA Tower, a new paradigm in ultra luxury boutique rental residences. Continuing Related’s 20 year track record in first to market luxury rental residences, One MiMA Tower will offer breathtaking views, gracious layouts, inspired contemporary architecture and design, unrivaled amenities and superior services all located in the vibrant heart of New York City in a neighborhood renowned for its restaurants, theater district, shopping and convenient transportation.” From the elegantly appointed private lobby to the impeccably-designed residences, the exquisite interiors at One MiMA Tower reflect the extraordinary talent of the world-renowned Rockwell Group. Working in a palette of wood, metal, stone and fabrics, Rockwell has designed residences of contemporary style, warmth and comfort with awe-inspiring panoramic views from floor-to-ceiling windows. Gourmet kitchens feature brushed oak plank wood floors, walnut cabinetry with glass fronts, white quartz countertops and Blanco undermount stainless steel sinks with custom-designed Symmons faucets. Fully-integrated Sub-Zero refrigerator and Miele under-counter dishwashers are discretely panelized in American walnut cabinetry. Wolf 30” four burner gas cooktops, Wolf E Series built-in ovens and Faber Stilo Isola 36” hoods are also featured. Elegant and modern master bathrooms offer polished Calacatta Caldia marble floors and walls, and luxurious Kohler Tea-for-Two white soaking tubs with flex-hose hand showers and glass shower enclosures. All homes include stacked Asko washer/dryers. M Club at MiMA M Club is MiMA’s 44,000 square foot handcrafted amenity space designed to cater to and enhance the daily lives of residents of One MiMA Tower. M Club includes an 18,000 square foot private residents-only fitness club by Equinox® with a heated indoor lap pool, a full-size basketball and volleyball court, three lushly landscaped outdoor terraces with private dining pods and barbeque facilities encompassing over 14,000 square feet of outdoor space, party rooms and catering kitchens, outdoor and indoor screening rooms, and an Internet café and business center equipped with iMac computers and a coffee bar. In addition, there is a club room and residents’ lounge with a cozy island fireplace, a fully equipped game room with billiards, card tables and electronic gaming, and bicycle and resident storage. MiMA’s four-legged friends will be pampered in MiMA’s new concept in urban dog care, Dog City. The residents only professionally staffed pet spa with indoor and outdoor play areas offers grooming and training facilities, in-home feeding, walking services, scheduled play dates, and much, much more. Related Management’s Acclaimed Service Related’s acclaimed commitment to service is again evidenced at MiMA and encompasses every detail that makes a residence a home. Personal assistants, a 24 hour concierge, doorman and on-site valet are just the beginning. Residents will have a move-in coordinator to handle every last detail from choosing the best moving service to handling utility and technology set-up. Residents can utilize electronic payment or pay their rent via credit cards and earn valuable rewards. MiMA residents will also have the very latest in technology offerings including WiFi in all of the common areas, 300+ channel cable and/or satellite TV service (Verizon FIOS, Time Warner, RCN and DirecTV), cable modem service and Ethernet. MiMA is also one of the first buildings to feature a distributed antenna system which enhances cell phone service throughout the building and ensures residents on various carriers will have reception. MiMA is also expected to exceed LEED Silver certification, reflecting Related’s commitment to sustainability and providing the latest advances in green technologies. The ultra luxury rentals at One MiMA Tower range from junior one bedroom to penthouse corner three bedrooms. Rents range from $4,595 to over $20,000 a month. For more information, please visit 1MiMAtower.com, call 212-691-MiMA (6462) or visit our on-site leasing center on the 55th floor at 460 West 42nd Street between 9th and 10th avenues. About Related Companies: Related Companies is the most prominent privately-owned real estate firm in the United States. Formed over 39 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, Las Vegas, San Francisco, South Florida, Shanghai and Abu Dhabi and boasts a team of approximately 2,000 professionals. The Company’s existing portfolio of real estate assets, valued at over $15 billion, is made up of best-in-class mixed-use, residential, retail, office, trade show and affordable properties in premier high-barrier-to-entry markets. Related is staunchly committed to sustainable design with over $6 billion in green development underway or completed. The firm developed one of the first green residential buildings in the nation, Tribeca Green in Battery Park City, New York and Chicago's first green residential building, 340 on the Park. Related recently completed a collection of new LEED-certified residential buildings, The Brompton, The Harrison, and Superior Ink in New York City, The Clarendon in Boston and The Century in Los Angeles, as well as several green mixed-use and retail projects. In 2006 Related acquired Equinox(R) Fitness Clubs, further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties by incorporating an exclusive, branded amenity into the lifestyle offering. For more information about Related Companies please visit www.related.com.