Time Warner Center launches Breast Cancer Awareness month as the first NYC landmark to be illuminated pink. Evelyn H. Lauder & Stephen Ross flip the switch to send the important message of breast health New York, NY - The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is celebrating the 10th anniversary of its global landmark illumination initiative and is bathing the Time Warner Center, Manhattan’s premiere shopping, dining, and entertainment destination located at Columbus Circle, in a wash of pink lights on October 1st, 2009. Mrs. Evelyn H. Lauder, Senior Corporate Vice President, The Estée Lauder Companies, and Stephen M. Ross, Chairman and Chief Executive Officer of Related Companies and owner of the Miami Dolphins, will flip the switch.
The Time Warner Center is the first landmark in New York City to be illuminated this October as part of the Company’s BCA Campaign’s Global Landmark Illumination Initiative. Evelyn Lauder, a prominent activist for breast health, co-created the Pink Ribbon in 1992 with SELF magazine and is the creative, driving force behind the BCA Campaign. Mrs. Lauder began the Global Landmark Illumination Initiative in 2000 to serve as a beacon of awareness of breast health for women around the world. Since that time, the initiative has illuminated hundreds of famous buildings, monuments and landmarks in glowing pink lights around the world. These world-famous monuments have become international symbols of hope, and they continue to empower and enlighten millions of women everywhere.
Mrs. Lauder states, “We are thrilled and so appreciative that the Time Warner Center is illuminating in pink lights for the first time as part of our Breast Cancer Awareness Campaign’s Global Landmark Illumination Initiative. After 10 years of illuminations around the globe, these illuminations serve as a symbol for breast health and remind women to check their breasts regularly and to get a mammogram every year if over the age of 40. This October, Time Warner Center will join more than 200 landmarks around the world in this life saving initiative.” Mr. Ross added, “Early detection of breast cancer followed by prompt treatment saves lives.
Related and the Time Warner Center are extremely proud to be taking part in the Global Landmark Illumination Initiative by illuminating Time Warner Center and the Columbus Circle fountain and helping to raise awareness of the importance of early detection methods.” Landmarks being illuminated in the U.S. as part of the Company’s Global Landmark Illumination Initiative include John F. Kennedy International Airport in New York (Sept.29th), One Franklin Square in Washington D.C (Sept.29th), the Time Warner Center in New York City (Oct. 1st), Bloomingdale’s 59th Street Store in New York City (October 12), the Los Angeles International Airport (October 12) and the University of Michigan Hospital (October 12th). Other illuminations around the world include the Cordoba Arch in Argentina, Esterhazy Castle in Austria, Brandenburger Tor in Germany, Tokyo Tower in Japan, Cheong-gye-cheon in Korea, the Opera House in New Zealand, the Governor’s Mansion in Puerto Rico and City Hall in London, United Kingdom.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 140 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin™, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach and Ojon. About Time Warner Center Time Warner Center, the 2.8 million square foot complex located at Columbus Circle, opened to the public on February 5, 2004.
The Shops at Columbus Circle and The Restaurant and Bar Collection consist of shopping, dining and entertainment programming totaling 350,000 square feet of leasable space. Together with Jazz at Lincoln Center’s three performance halls, this world-class destination provides New York’s West Side with 500,000 square feet of dynamic restaurant, retail and entertainment uses. The complex includes Time Warner World Headquarters, One Central Park condominiums, The Residences at the Mandarin Oriental, and the Mandarin Oriental five-star luxury hotel. The $1.7 billion project was developed by Columbus Centre LLC, a partnership consisting of Related Companies, L.P. and Apollo Real Estate Advisors, L.P (now AREA). Visit www.theshopsatcolumbuscircle.com for more information.
