Related Launches New Multi-Media Rental Web Site Offering Unprecedented Electronic Search and Leasing Capabilities and Comprehensive Guide to the “Related Lifestyle’ First National RelatedRentals.com Becomes Lifestyle Management Tool – Building Specs, Comprehensive Neighborhood information, Experiential Videos and Access to Service and Amenities Before and After Move-in –Making Moving an Online Snap 24/7, 365 Days a Year New York - Finding your next luxury rental home just got a whole lot easier.
Related Rentals, a division of Related Companies and the nation’s premier brand of luxury rental residences with 21 properties in New York City, Los Angeles, San Francisco and Boston, today launched its new apartment search and residence-management web site at www.RelatedRentals.com, becoming the first national developer to provide online signature software and a 100% seamless experience from apartment seeking to apartment living. Central to this new platform is the ability to execute a lease completely online – with absolutely no paper or appointment required.
Related, known for its groundbreaking advances in cutting edge residences and lifestyle services, continues its foray into new territory after a string of innovations, including the acceptance of credit card rent payments where residents earn valuable rewards; the integration of branded amenities such as in-building full-service Equinox Fitness Clubs and culture lounges featuring book publisher Assouline; and sustainable buildings (the portfolio’s LEED Gold rated Tribeca Green is the second residential building in the U.S. to achieve LEED certification).
“Related prides itself on bringing first-to-market innovations to our residential offerings. From being the first landlord to offer credit card payments, to developing one of the nation’s initial green high- rise residential buildings, to the full integration of the world’s finest fitness brand into our residential portfolio, Related continues to seek out new opportunities to anticipate our resident’s needs and improve their lifestyle. The new web site, tools and online leasing option is just another example of our customer-centric commitment to service that encompasses every detail that makes an apartment a home,” said Related President Jeff T. Blau.
From scouting neighborhoods, exploring buildings and amenities, searching for apartments and reviewing exact floor plans, to filling out the application and signing the lease, apartment seekers can complete the entire apartment rental process at RelatedRentals.com, at any time of day or night, without ever leaving the comfort of their living room. In addition, Related’s new Web site has made the transition from renting to moving seamless with full move-in coordination services and has extended its online services through the entire residential experience with the Resident Circle, an application which lets residents manage their apartment and their life.
RelatedRentals.com is specifically designed to ease the burden of a move, facilitate the set-up of a resident’s new home and enhance their life in their building and beyond. Log On, Lease Up Online leasing at RelatedRentals.com is fast, easy, and secure. By integrating online tools from Yardi Systems, Safe Rent, Live Person and DocuSign, and combining it with cutting edge technology created in-house, RelatedRentals.com transports prospects from start to finish in record time and with minimal effort. The site displays available apartments in real time, accompanied by individual floor plans and apartment features, as well as the amenities, services and features associated with the specific property and apartment.
Apartment seekers can create their own customized search profile, saving and tracking favorite apartments and preferred buildings and neighborhoods, as well as requesting alerts when a coveted apartment becomes available. Prospects can also engage in live IM chats with leasing representatives, who can answer questions and guide the online leasing process. And, for prospective residents who prefer to visit in person, they can easily start the process online and pick up where they left off either in the lease office or back online following the appointment.
Match Properties to Personas Renting an apartment can require a lot of research, especially when moving to a new city or neighborhood. Related Rentals reduces the time and the stress by offering a multi-media glimpse into each Related building, lifestyle and neighborhood. Each rental property showcases its own video, set to music reflecting the essence of the building and the lifestyle of its surrounding area. From the whimsical tunes of Tribeca Park, to the techno sounds of The Caledonia, situated along the new High Line park in the super-hot meatpacking district, each building reveals itself to potential residents online. Related Rentals properties feature unparalleled service and award-winning amenities including gourmet kitchens, landscaped rooftop sun terraces, private health clubs with indoor pools, round-the-clock concierge and doorman-attended lobbies, children’s playrooms, garage parking, business centers, party rooms, move-in coordination, credit card rent payments and the Related Personal Assistant.
In addition, each property spotlights up-to-the-minute information on local cultural attractions, dining, and nightlife, providing an intimate portrayal of the neighborhood offerings and a great way for apartment seekers to match a property to their lifestyle needs. Residence Management at Your Fingertips Once a lease is executed, residents are granted immediate access to the Resident Circle, a resident-only Web site where residents can manage their day-to-day activities, including utility and technology set-up, service requests, package delivery, keys and guests and online rental payment using automatic bank withdrawal or credit card payments. Residents can also manage all of their lifestyle needs via RelatedStyle Services®, a suite of benefits, which includes move-in coordination, dedicated service specialists, special membership opportunities and exclusive services with Equinox Fitness Clubs®, electronic rent payment and the Related Personal Assistant.
With the Personal Assistant, residents can request arrangements for just about anything, including dinner reservations, car services, dog walking services or theater ticket procurement. The site also features online, email and text announcements, an amenity booking feature, building staff photos, a feedback mechanism and a message board, where residents can post messages to Related’s social network of over 6,000 residents. With over 72% of metropolitan renters using the internet to begin their apartment search, the new Web site will provide a vital tool for prospects who are looking to rent and for residents who appreciate the ease and convenience with which they can manage their new home with cutting edge multi-media tools and content, RelatedRentals.com now makes the entire rental process an online snap.
### About Related Rentals Related Companies is one of the premier developers of luxury rental apartments in the United States today. The company has dramatically redefined the concept of metropolitan luxury by introducing 21 extraordinary residential rental buildings in Boston, San Francisco, Los Angeles and New York City. Related Rentals are located in the most desirable neighborhoods including Tribeca, Chelsea, Battery Park City, Midtown, Roosevelt Island, Union Square and the Upper East and Upper West Sides. With each new building, Related has been hailed for setting new standards of excellence in the luxury rental marketplace. To ensure that every resident in every Related building enjoys the very finest services, unsurpassed amenities, and a luxury lifestyle without compromise, Related Companies takes great pride in managing every building it owns. Related owns and manages The Caledonia, One Carnegie Hill, Carnegie Park, The Lyric, The Monterey, One Union Square South, Riverwalk Crossing, The Sagamore, The Sierra, The Strathmore, The Tate, Tribeca Green, Tribeca Park, Tribeca Tower, The Westminster and The Westport in New York City (and manages The Ventura also in New York City), One Back Bay in Boston, Hikari and Sakura Crossing in Los Angeles and The Paramount in San Francisco. For more information about Related Rentals please visit www.relatedrentals.com.
About Related Companies Heralded as one of the most prolific and visionary real estate firms in the country, Related Companies was formed over thirty-five years ago. Today, Related is considered the most prominent privately owned real estate development firm in the United States with divisions in development, acquisitions, property management, marketing and sales. Headquartered in New York City, Related has offices and major developments in Aspen/Snowmass, Boston, Chicago, Los Angeles, Las Vegas, Phoenix, San Francisco and South Florida and boasts a team of more than 2,000 professionals. Related has real estate assets worth over $15 billion, including New York City’s newest landmark Time Warner Center. Nearly a decade ago, Related pioneered the concept of commissioning celebrated architects to design residential properties by selecting Robert A.M. Stern to plan his firm’s first luxury condominium, The Chatham.
In the development of Time Warner Center, Related combined super-luxury residences, the Mandarin Oriental hotel and residences, Jazz at Lincoln Center, stylish retail and the city’s finest collection of four-star restaurants, redefining sophisticated metropolitan living in New York and trademarking the term “Five Star Living.” In 2006 Related acquired Equinox Fitness Clubs, further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties by incorporating an exclusive, branded amenity into the lifestyle offering. For more information about Related Companies please visit www.related.com.
