Press Releases

Related Residential Sales LLC announces executive promotions and expansion of division

Increased number of properties in The Related Companies' portfolio drives division expansion

Susan M. de Franca, President of Related Residential Sales LLC, today announced the major expansion of the marketing and sales division for The Related Companies' growing portfolio of properties nationwide. The recent promotions of Kathy Kaye to Senior Vice President of Sales and Alicia Goldstein to Vice President of Marketing and Communications will reinforce the company's executive team which is located at The Related Companies' corporate headquarters at Time Warner Center.

In the past year, the value of Related Residential Sales transactions totaled more than $600 million. Related Residential Sales proudly announces the addition of the following industry professionals which increases the team to over thirty members.

May Wong, Senior Vice President of Marketing.
Ms. Wong has worked for notable companies such as Starwood Hotels and Resorts, The Sunshine Group, LTD., and Ogilvy and Mather Advertising. Ms. Wong will be an integral part of branding, marketing and public relations campaigns for residential developments throughout the country.

Sherry Tobak, Director of Sales.
Ms. Tobak brings over 15 years of experience in the residential marketplace and a highly regarded reputation in the luxury brokerage community. Most recently, Ms. Tobak was affiliated with the Worldwide Group as Director of Sales for The Milan Condominium. Prior to that, she was Director of Sales for Trump World Tower.

Armelle Flood, Sales Associate.
Ms. Flood has over 20 years of residential real estate experience and was formerly affiliated with Philip Johnson's Metropolitan Tower, and Robert A. M. Stern's The Seville; both located on the Upper East Side.

Focusing on the sale of super luxury high-rise condominiums, Related Residential Sales has had great success in the marketing and selling of new luxury properties throughout Manhattan. In less than one year the team has achieved over 65% to 85% in sales at The Related Companies' three newest properties currently on the market; Astor Place at 445 Lafayette Street, Gwathmey Siegel and Associates' first designed luxury residential tower, One Carnegie Hill at 215 East 96th Street, the Upper East Side's first building to offer both rentals and for-sale apartments with amenities and interiors by David Rockwell, and Riverwalk Place, the first luxury condominium on Roosevelt Island.

The expansion of The Related Companies' portfolio throughout the country, and the growth of its marketing and sales division will enable the developer to provide a complete range of services to the residential market. The exclusive marketing and sales team is collaborating with Related's development team on several new properties in New York specifically: 250 East 53rd Street, 450 West 17th Street, The Superior at Bethune and West Streets, Riverwalk Landing, the second luxury condominium to be developed on Roosevelt Island, and 450 West 42nd Street.

Throughout the country Related Residential Sales is overseeing the firm's marketing and sales of new developments including The Clarendon, a new luxury high-rise in Boston's Back Bay area to be designed by Robert A.M. Stern, in Century City Los Angeles, a brand new super luxury condominium residential tower on the site of the former St. Regis Hotel, and in downtown Los Angeles on Grand Avenue, the luxury condominium at Related's planned mixed-use development across from the Frank Gehry designed Disney Hall .

The Related Companies, L.P. has a team of more than 1,500 professionals who oversee a real estate portfolio valued in excess of $15 billion. The most prominent privately owned real estate development firm in the United States, The Related Companies is a fully integrated firm with divisions specializing in development, acquisitions, financial services, property management, sales and marketing. Over the past several years, The Related Companies made its mark in the super luxury condominium market by developing properties that have achieved record-breaking sales statistics in each of its submarkets and neighborhoods. In particular, the successful program for the One Central Park Condominiums and The Residences at Mandarin Oriental, New York, at Time Warner Center has received world wide recognition.