Related Companies announced as an Official New York New Jersey World Cup 2026 Host City Supporter

Today, the FIFA World Cup 2026™ New York New Jersey Host Committee announced Related Companies as an Official New York New Jersey World Cup 2026 Host City Supporter to bring the World’s Game to New York City. As part of the tournament’s highly anticipated return to the New York New Jersey region this summer, Hudson Yards, The Shops at Columbus Circle, and Bronx Terminal Market will transform into dynamic hubs where fans can experience one-of-a-kind events and programming, shop at official FIFA World Cup 2026™ merchandise stores, and watch matches live on-site.

“We are proud to unveil our partnership with Related Companies ahead of the FIFA World Cup 2026,” said Alex Lasry, CEO of the FIFA World Cup 2026™ New York New Jersey Host Committee. “This partnership will offer soccer fans the opportunity to directly participate in the festivities across a wide variety of locations throughout New York City as we welcome the tournament back to the United States for the first time since 1994.”

“The FIFA World Cup is a major moment for New York, and we’re proud to partner with the NYNJ Host Committee to bring it to life through events across our properties including Hudson Yards, The Shops at Columbus Circle, and Bronx Terminal Market,” said Jeff Blau, CEO of Related Companies. “It’s an extraordinary opportunity to showcase the city on a global stage, bring people together across our communities, and welcome fans from around the world.”

Last month, FIFA World Cup 2026™ New York New Jersey Host Committee unveiled the official 100-Day Countdown Clock at The Shops at Columbus Circle marking the final stretch before the start of the FIFA World Cup 2026™. Located on the ground floor of The Shops, the clock counts down until the tournament’s opening match on June 11th in Mexico City before resetting to track the countdown to the World Cup Final at New York New Jersey Stadium on July 19th.

Related Companies will also show matches as a watch party location during the FIFA World Cup 2026™ at Hudson Yards. There will be watch parties for key matches including two at Hudson Yards for the tournament’s opening match in Mexico City on June 11th and one for the Final match taking place on July 19th. During the height of the FIFA World Cup 2026™, Bronx Terminal Market will also host its own watch party. The events will feature big screens for watching the matches, small bites from the community, curated entertainment programming, and special surprises for guests.

Hudson Yards and The Shops at Columbus Circle will also host locations for official FIFA World Cup 2026™ merchandise stores. The Shops at Hudson Yards will be home to two stores including one located on Level Three (opening early May) and another on the Public Square and Gardens near Vessel (opening early June). At The Shops at Columbus Circle, the store will be located on the Ground Floor (opening early May).

FIFA World Cup 2026™ New York New Jersey Host Committee will also sponsor a mini pitch with Bronx Terminal Market.

For more information on FIFA World Cup 2026™ NYNJ, please visit: www.nynjfwc26.com.

###

About Related Companies:
Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 50 years ago, Related is one of the largest private owners and preservationists of affordable housing in the U.S. and a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisition, management, finance, marketing, and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, Texas, Washington, D.C., and London and boasts a team of approximately 4,000 professionals. The company’s portfolio of over $70 billion in assets owned or under development includes the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, Deutsche Bank Center at Columbus Circle and The 78 in Chicago. Related was named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World. For more information about Related, please visit www.related.com.

About FIFA World Cup 2026™ New York New Jersey Host Committee:
The FIFA World Cup 2026™ NYNJ Host Committee is the local organizing body responsible for delivering eight matches, including the Final. The NYNJ Host Committee coordinates between city and state stakeholders and FIFA to ensure world-class delivery of infrastructure, services, and fan experiences. Its mission: to create the most engaging, inclusive, and impactful World Cup experience for fans, athletes, partners, and communities.

Learn more about FIFA World Cup 2026™ matches being held in NYNJ via the Host Committee’s website, Instagram, X, Facebook and TikTok.