From June 11 to July 19, FIFA World Cup 2026 fever is taking over as North America hosts the international soccer tournament's longest edition to date. In New York City, Related properties including Hudson Yards, The Shops at Columbus Center and Bronx Terminal Market are joining in on the excitement, presenting everything from live watch parties to exclusive fan experiences and memorabilia. At Hudson Yards on Manhattan's West Side, the 30-foot Big Screen is screening World Cup Watch Parties presented by American Airlines, providing free outdoor chances for fans to connect and celebrate, from the opening game to the champsionship final. Fly Your Flag at Vessel presented by American Airlines invites fans to search for their favorite team's flag and collect stamps for the potential to unlock special offers at The Shops at Hudson Yards, while Spot the Bag with American Airlines offers fans a new way to engage with the world's largest sporting event and the chance to win a once-in-a-lifetime final experience at the American Airlines x FIFA World Cup 26™ Final Party at Edge NYC. At The Shops at Columbus Center across from Central Park, fans can stop by the Official FIFA World Cup 2026 Store to discover a collection of apparel, accessories, memorabilia, photo opportunities and more. They can also commemorate the tournament with photos of The Art of the Game where they'll find a unique soccer ball designed by local artist Tomokazu Matsuyama, or they can take selfies in front of the World Cup Countdown Clock that's currently tracking the days left for the World Cup Final at New York New Jersey Stadium (MetLife Stadium) on July 19.At Bronx Terminal Market, which became the official NYNJ World Cup 26 Bronx Fan Zone, the vibrant shopping center welcomed fans to a special weekend full of free family-friendly activities dedicated to the tournament. Visitors from the Bronx and beyond watched World Cup matches that were streamed live on the big screen, cheering on their favorite teams and bonding with fellow soccer fans. They also enjoyed food from local vendors, music from a live DJ, activations and more. Throughout the tournament, fans can also visit the Adidas Trionda Ball for photos, featuring red, green and blue to represent the 2026 World Cup hosts, located on the Pedestrian Bridge at the River Avenue entrance.
