Residential Marketing & Sales

As we began to redefine standards of quality and excellence in the luxury condominium market, it was only natural to develop our own team to market and sell our luxury developments. Related Companies now handles the entire sales and marketing process for all of our properties. This includes collaborating with the development team on market analyses and product development, formulating marketing, sales and pricing strategies, and executing the sales plan for each property.

Having this highly experienced in-house sales team offers Related several significant advantages in the marketplace. We offer our customers a seamless experience from their initial inquiry about a property to their closing and residency. As exclusive representatives of the developer, our sales team provides a comfort level to our customer about the developer’s ability to fulfill its promises. While our customers realize a more enjoyable purchase experience, we benefit from fewer unforeseen costs and maintain the consistency of a fully experienced and knowledgeable sales team. Our skilled and well-respected sales team also maintains strong relationships with the entire brokerage community, which ensures the optimization of traffic and transactions and enables us to swiftly adjust prices and sales strategies in response to changing market conditions.

Perhaps the greatest benefit of our integrated approach is our ability to leverage the company’s diversified structure to create greater opportunities for sales. We recently launched the “Related Inner Circle,” a program that takes advantage of Related’s strong presence in the luxury rental market to attract potential buyers. Another advantage of our integrated framework is the sharing of sales information among properties. This practice provides us with access to real-time market data, creating a synergy among each of our buildings and further reinforcing the solidity of the Related brand. All of this leads to greater returns, faster sell-outs of our properties and an increased number of satisfied purchasers.

Residential Marketing & Sales

As we began to redefine standards of quality and excellence in the luxury condominium market, it was only natural to develop our own team to market and sell our luxury developments. Related Companies now handles the entire sales and marketing process for all of our properties. This includes collaborating with the development team on market analyses and product development, formulating marketing, sales and pricing strategies, and executing the sales plan for each property.

Having this highly experienced in-house sales team offers Related several significant advantages in the marketplace. We offer our customers a seamless experience from their initial inquiry about a property to their closing and residency. As exclusive representatives of the developer, our sales team provides a comfort level to our customer about the developer’s ability to fulfill its promises. While our customers realize a more enjoyable purchase experience, we benefit from fewer unforeseen costs and maintain the consistency of a fully experienced and knowledgeable sales team. Our skilled and well-respected sales team also maintains strong relationships with the entire brokerage community, which ensures the optimization of traffic and transactions and enables us to swiftly adjust prices and sales strategies in response to changing market conditions.

Perhaps the greatest benefit of our integrated approach is our ability to leverage the company’s diversified structure to create greater opportunities for sales. We recently launched the “Related Inner Circle,” a program that takes advantage of Related’s strong presence in the luxury rental market to attract potential buyers. Another advantage of our integrated framework is the sharing of sales information among properties. This practice provides us with access to real-time market data, creating a synergy among each of our buildings and further reinforcing the solidity of the Related brand. All of this leads to greater returns, faster sell-outs of our properties and an increased number of satisfied purchasers.

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